1203728 Pharmacy Administration (Pharmaceutical marketing/ PharmacoEconomics)
Course Description :
This course is designed in order to introduce the applications of PharmacoEconomics’ principles & cost-effectiveness methodologies into clinical aspects of health technology programs and the applications of marketing strategies into medicines. This will include Budget Impact Analysis, best recourse allocation aspects and health economics modeling simulations as well as how to link marketing pharmaceutical services with patient/physician behavior as a consumer.
Department :Biopharmaceutics and Clinical Pharmacy
Program :MSC. Clinical Pharmacy
Course Level :Master
Course Outline :
1203728_ Pharmacy Administration.pdf